You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Communication Industry.
ANA has found 39 results for you, in 117 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Non-rational advertising effects in relation to theory and practice

In this short contribution it has been necessary to state theoretical arguments briefly rather than argue them out as fully as would be possible. The main contention is that if we are going to assess advertisements, then the complexity of advertising...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Tony Twyman
June 15, 1971
×

Citation

Twyman, T. (1971a, June 15). Non-rational advertising effects in relation to theory and practice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/non-rational-advertising-effects-in-relation-to-theory-and-practice


Research papers

A suggested explanation of the mechanisms of advertising

Advertising communication is not the only form of information available to the public concerning the products and brands offered it. Before attempting to determine how this advertising communication works, let us first place it in the context of...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Marcel Marc
June 15, 1971
×

Citation

Marc, M. (1971a, June 15). A suggested explanation of the mechanisms of advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-suggested-explanation-of-the-mechanisms-of-advertising


Research papers

The choice among media (French)

Most of the research done up to now with regard to the choice of media has been either at the level of the audience or at the level of communication. Audience surveys of major media categories are necessary, but they are not sufficient. Large-scale...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jacques Durand, Marcel Marc
June 15, 1971
×

Citation

Durand and Marc (1971a, June 15). The choice among media (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-choice-among-media-french-